Baird’s Beauty & Wellness team is focused on traditional beauty categories, including skincare, haircare, fragrance, color cosmetics and beauty services, as well as the entire spectrum of wellness pursuits, including categories such as VMS, ingestible beauty, menstrual health, fertility, postpartum, menopause and sexual wellness. We are a diverse team focused on thought leadership in the category and maintain longstanding relationships in the sector, from the large corporates and strategic acquirors to the up-and-coming disruptive, high-growth brands and the co-manufacturers that support their growth. We are uniquely positioned to serve companies in the Beauty & Wellness space and deliver outstanding outcomes that create value for founders, investors and employees.

Beauty & Wellness Industry Press

Vogue Business logo
Big Beauty’s 2025 To-Do List

Tenan share insights with Vogue Business on how beauty conglomerates should reinvigorate sales in 2025.

Beauty Independent logo
Are Skincare Device Brands Good Investments?

Jon Tenan, Managing Director in Baird’s Beauty & Wellness Investment Banking practice, recently joined Rachel Brown and Beauty Independent to discuss how skincare device brands are impacting the market for investors and overall growth.

Beauty Independent logo
Tenan Comments on Recent McKinsey Report

Jon Tenan, Managing Director in Baird’s Beauty & Wellness Investment Banking practice, recently spoke with Beauty Independent on how brands should respond to the McKinsey report stating that price fueled growth is over.

Beauty Independent logo
Baird's Tenan Weighs in on the Future of Beauty Sales

Jon Tenan, Managing Director with Baird’s Global Consumer Team, recently sat down with Beauty Independent to analyze the trajectory of prestige beauty sales.

Glossy logo
Jon Tenan Shares High-End Fragrance Outlook with Glossy

The Managing Director weighs in on high-end fragrance sales in departments stores and the future of distribution.

Cosmetics Business logo
How the Wellness Takeover of Mass Retail is Changing the Beauty Landscape

Baird's Beauty & Wellness team discusses 2024 trends as mass beauty retailers devote more shelf space to wellness lines.

Access to subscribers only.

Vogue Business logo
Which Beauty Brands Will Investors Snap Up Next?

As M&A activity slows, investors are increasingly wary of beauty brands that shot to success through social media. Instead, those with unique products that can demonstrate true customer loyalty and have a strong balance sheet are top of the acquisition list.

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Vogue Business logo
Why Ren Clean Skincare quietly cut a Third of its Portfolio

The brand has discontinued 29 products and put the brakes on five planned launches but still plans to grow revenues by 46 percent by 2027. CEO Michelle Brett explains how.

Access to subscribers only.

Vogue Business logo
Beauty’s Next Investment Boom: Facials, Waxing and Injectables

Leibrandt discusses medspas and beauty services, including the recent boom in facials, waxing and injectables.

Glossy logo
Beauty & Wellness Briefing

Majority-stake acquisitions are the latest strategy for beauty conglomerates.

Member exclusive content.

Beauty Independent logo
Beauty Brands Were Hot Commodities Last Year

That’s Not Expected To Change This Year.

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Beauty Companies Weigh IPOs

The pros and cons of beauty companies aspiring to the public markets.