Wendy Nicholson and Lauren Leibrandt, senior members of Baird’s Global Consumer team, recently sat down with Beauty Independent to analyze the last decade’s surge of M&A activity in the beauty industry. As the piece notes, while some of the brand acquisitions have upended the beauty landscape forever, others have—over time—been marked as less successful.

The Baird duo weighed in on everything from Dollar Shave Club to Le Labo and a dozen other transformational deals across the industry.

Beauty Independent subscribers can read the full story here