Sale of Goody Products, Inc. to ACON Investments, L.L.C.

Consumer
Sale of Goody Products, Inc. to ACON Investments, L.L.C.

Summary

Baird served as the exclusive financial advisor to Newell Brands Inc. on the transaction

About

Newell Brands Inc. (NYSE: NWL) sold Goody Products, Inc. (“Goody”), a leading manufacturer of hair styling tools and accessories, to a fund managed by ACON Investments, L.L.C. (“ACON”). Terms were not disclosed.

Newell Brands Inc. is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert® and Yankee Candle®. For hundreds of millions of consumers, Newell Brands Inc. makes life better every day, where they live, learn, work and play. Newell Brands Inc. is based in Hoboken, New Jersey.

Goody has spent the last century delivering innovative styling tools and fashionable hair accessories to women everywhere, so they can look and feel good about their hair without compromising style, quality, value or comfort. Goody is the world's most recognized manufacturer of hair styling tools and accessories. Goody provides consumers with products inspired by the latest designer trends so they can enjoy style with value. Goody’s 2017 net sales were approximately $115 million and it is based in Atlanta, Georgia.

ACON Investments, L.L.C. is an international private equity investment firm that manages private equity funds and special purpose partnerships that make investments in the United States and Latin America. Founded in 1996, ACON has responsibility for managing approximately $5.3 billion of capital. ACON is based in Washington, D.C. and also has professionals in Los Angeles, São Paulo, Bogotá and Mexico City.
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Consumer
Sale of Goody Products, Inc. to ACON Investments, L.L.C.
Date
August 2018
Company
Newell Brands Inc.
Transaction
M&A
Sectors
Consumer
Target Location
North America
Acquiror Location
North America

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