Global Financial Services Firm Ranks No. 34

MILWAUKEE, April 4, 2024Baird has again been named one of the Fortune 100 Best Companies to Work For® ranking No. 34 on the 2024 list. This is the 21st consecutive year the employee-owned, international wealth management, asset management, investment banking/capital markets and private equity firm has been honored on the list.

To determine the Fortune 100 Best Companies to Work For, Great Place to Work analyzed the anonymous survey responses of more than half a million employees from Great Place To Work Certified™ companies with at least 1,000 workers. Companies also submitted essays describing their efforts to offer generous and innovative support for workers, which were validated against employee survey responses.

Fortune 100 Best Companies to Work for 2024 Logo

It’s very gratifying to again be recognized by Fortune for our dedication to maintaining a workplace environment of trust, inclusion, respect and teamwork, where every associate can thrive. As we continue to navigate constantly evolving client needs and markets, we recognize the importance of a great workplace to our ongoing success. We are thankful for our talented associates and their commitment to doing business the Baird Way.

Steve Booth, Baird Chairman & CEO

Here is the magazine’s description of Baird (subscription required to view):

  • In 2022, the Milwaukee-based financial services firm welcomed staff to the city for a three-day Come Together event, free of charge. Activities included networking sessions, development workshops, and live music—including performances by the Steve Miller Band, Kelsea Ballerini, and Flo Rida. 
  • The firm has for years offered a one-time, no-repayment-needed hardship bonus to support associates when they experience catastrophic events.
  • Baird takes the training of its associates seriously, offering over 275 classes and up to $5,250 per year (the maximum amount allowed by the IRS) to support skill advancement, including courses that might be unrelated to an associate’s role. Baird has invested more than $3 million in the initiative over the past three years.
  • The firm recently began offering an Inclusive Leadership course to staff involved in hiring, educating them about unconscious bias and how to cultivate a more inclusive work environment.

Our associates around the world make Baird a great place to work. It's an honor to be recognized in this way for 21 consecutive years, and we understand that it is both an achievement and an ongoing journey. Providing space for our associates to have their voices heard and acting on their feedback enables us to continue being a great place to work and better serve our clients.

Rodney Jones-Tyson, Global Chief Human Resources Officer at Baird

Baird’s balanced business platform of five complementary and independent businesses enabled the firm to again achieve strong performance. Baird revenues in 2023 were more than $2.79 billion, and client assets entrusted to Baird exceeded $405 billion.

The Fortune 100 Best Companies to Work For® is highly competitive. Great Place to Work, the global authority on workplace culture, selected the list using rigorous analytics and confidential employee feedback. Companies were only considered if they had been a Great Place to Work-Certified™ organization.

“When people ask about what sets the Best Companies apart from their competitors, it’s one key ingredient: trust,” says Michael C. Bush, CEO of Great Place To Work. “When employees trust their leaders, their colleagues, and the organization, they become empowered to reach their full potential. High-trust workplaces will be faster to innovate, more resilient in the face of disruption, and more likely to succeed in today’s rapidly changing, AI-integrating world.”

To read more about Baird’s workplace, see the Great Place to Work Institute’s review of Baird.


About Baird

Putting clients first since 1919, Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets, and private equity firm with offices in the United States, Europe and Asia. Baird has approximately 5,100 associates serving the needs of individual, corporate, institutional and municipal clients and more than $405 billion in client assets as of June 30, 2023. Committed to being a great workplace, Baird ranked No. 23 on the 2023 Fortune 100 Best Companies to Work For® list – its 20th consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at

About the Fortune 100 Best Companies to Work For

Great Place To Work selected the 100 Best list by gathering and analyzing more than 1.3 million confidential survey responses representing the experiences of 8.2 million U.S. employees. Organizations are assessed on their efforts to create generous, supportive, high-performance work experiences for every employee in the organization. Companies must be Great Place To Work Certified™ with 1,000 or more employees in the U.S. and cannot be a government agency. Read the full methodology.

About Great Place to Work

As the global authority on workplace culture, Great Place To Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and For All™ Model help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified or receiving recognition on a coveted Best Workplaces™ List.

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