Wendy Nicholson and Lauren Leibrandt, senior members of Baird’s Global Consumer team, were recently featured in Beauty Independent discussing brand incubators and holding companies pursuing the huge wellness opportunity.

Nicholson comments on categories perceived to be risky, notably sexual health, where conglomerates have historically been hesitant to jump in, “It feels like the strategics are waiting a little bit to be sure there is proof of concept. At the end of the day, the advantage of the strategics is they do have big balance sheets, and they can afford to come in later even if valuations go up.”

Leibrandt comments, “I see [incubators] really as a play for growth and trying to bring brands together that could potentially have selling synergies. Certainly, the consumer has shown that they are willing to spend money on wellness, and these companies are going after that attractive consumer.”

Baird’s Global Consumer Investment Banking team has gained a significant market share since 2021, completing 75+ transactions and continuing to add top talent to provide differentiated advice, positioning, and execution for clients. Baird’s Beauty & Wellness practice actively works with companies across the spectrum of wellness-related pursuits with a specific focus on brands that empower the lives of female consumers.

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