Knix Receives Equity Investment From TZP


Knix, equity investmnet from TZP


Knix Wear Inc. (“Knix” or the “Company”), has received an equity investment from TZP Group (“TZP”). Terms of the transaction were not disclosed.

Baird served as exclusive financial advisor to Knix Wear Inc. on this transaction.


Founded in 2013, Knix is a direct-to-consumer intimate apparel brand that is re-inventing intimates for every stage of life. Through innovative products and a community-first approach, Knix is on a mission to empower people everywhere to live unapologetically free. Every product, campaign and image that Knix puts into the world is tied to this mission that has been embedded in the company’s DNA since day one. Since its inception, Knix has been size-inclusive, offering sizes XS-XXXXL and up to a 42G in wireless bras, and has focused on using real customers on its website, ad campaigns, and social media. While Knix is a pioneer in leakproof underwear, the brand has long since become a player to be reckoned with in the intimates category with products that span across wireless bras, sports bras, swim, lounge, shapewear, maternity as well as their teen brand, KT by Knix. Knix sells to consumers exclusively through its proprietary website and through two retail stores located in Toronto and Vancouver with plans to expand their store fleet later this year. Knix is one of the fastest growing DTC brands in North America, with an item sold every six seconds and is globally recognized as an innovator and disrupter within the apparel space. Additionally, Knix has received numerous accolades and awards since its inception, including 2020 Brand of the Year by Strategy Magazine and Founder and CEO Joanna Griffiths was named 2020 Most Admired CEO by Waterstone HC. Knix is headquartered in Toronto, Canada.

TZP Group, a private equity firm with approximately $2.0 billion raised since inception across its family of funds including TZP Capital Partners, TZP Small Cap Partners and TZP Strategies, is focused on control, growth equity and structured capital investments in technology, business services, and consumer companies. Founded in 2007, TZP targets companies with solid historical performance and sustainable value propositions and aims to be a "Partner of Choice" for business owners and management teams. TZP seeks to invest primarily in closely-held, private companies in which the owners desire to retain a significant stake and partner with an investor with complementary operating and financial skills to accelerate company growth, increase profitability, and maximize the value of their retained stake. TZP leverages its investment professionals' operating and investment experience to provide strategic and operational guidance and is dedicated to long-term value creation. TZP is headquartered in New York, New York.

Knix, equity investmnet from TZP

May 2021
Knix Wear Inc.
M&A - Sellside
Beauty & Wellness
Active Lifestyles, Fitness & Mobility
Performance & Lifestyle Apparel and Footwear
Multi-Unit, Restaurants & Franchising
Target Geography
North America
Acquiror Geography
North America