Baird is a leading middle-market advisor in the Consumer sector, with an extensive, integrated network of senior investment bankers operating in the United States, Europe and Asia.

Leveraging our deep industry knowledge, valuable capital markets insights and extensive transaction experience, we work in close partnership with senior managements and boards of public and private companies, as well as a range of financial sponsor clients.

This experience and knowledge allows us to provide differentiated advice, positioning and execution that help lead to successful outcomes for our clients.

Contact a member of our global consumer team

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Cleared for Takeoff

Read why Baird is optimistic about the global M&A market in 2024.

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Which sectors are private equity investing in at the trough of this M&A cycle?

Consumer – PE appetite for non-discretionary and certain “premium” categories with secular tailwinds

Explore Our Areas of Expertise

Select your area of interest below

Active Lifestyles, Fitness & Mobility

Beauty and Wellness

Healthy Living, Food & Beverage

Household Products

Juvenile and Toy Products

Marine, Powersports & RV

Multi-Unit Restaurants and Franchising

Outdoor Recreation and Sporting Goods

Performance and Lifestyle Apparel and Footwear

Pet Care


Travel, Leisure & Hospitality

Vehicle Aftermarket

Recent Consumer Team Insights

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Key Insights from CEW's Global Trend Report

Key insights from Baird's Beauty & Wellness team form CEW's annual State of the Industry: Global Trend Report.

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Key Themes from PLMA's Annual Private Label Trade Show

Hear about the latest trends and themes in private label food & beverage.

Swag bags from Beauty Connect LA 2023 sitting on a display table.
Industry Takeaways: Beauty Connect LA 2023

Read about key themes discussed at Beauty Connect LA 2023.

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Maria Watts Discusses the Evolution of the Market with The Lead Left

Maria Watts shares her perspectives on the 2023 M&A market and the fund raising impact.

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Juvenile & Toy Products Survey Results

Hear about the latest trends and themes in Juvenile & Toy Products.

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Key Themes from the NBJ Summit

Baird's takeaways from the Nutrition Business Journal Summit.

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Baird Pet Care Team Featured in Barron's Penta

The Global Consumer Investment banking practice Directors share their outlook on the thriving pet product industry.

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Baird's Pet Care Pulse

Insights from Baird's Pet Care team on industry trends and recent activity.

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Key Investment Themes in the Baby & Toddler Category

Members of Baird's Consumer team share insight on the future of the Baby & Toddler category.

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Baird Global Investment Banking Adds Sebastian Daumueller and Luca Noventa

Daumueller and Noventa will provide M&A origination and execution support to their respective sectors and further expand the scale and capabilities of Baird’s global team.

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SuperZoo Baird Team Takeaways

Baird's insights on SuperZoo 2023, a leading trade show in the pet care space.

Baird's Watts Named to Crain's 'Notable Leaders in Finance' List
Baird's Watts Named to Crain's 'Notable Leaders in Finance' List

Watts, Co-Head of Global Consumer Investment Banking, was recently recognized as a 'Notable Leader in Finance'.

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Household Products Sector Trends & Sentiment

Hear from the private equity and lender community on sector trends and sentiments in Household Products.

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Matt Tingler featured in Axios Pro Expert Voices

Baird's Managing Director of Consumer & Retail offers his take on the latest M&A activity in the current markets.

Panel on stage at the Mergermarket M&A Forum in Chicago in 2023
Rosenfeld Speaks at Mergermarket M&A Forum Chicago 2023

Robert Rosenfeld was recently featured on a panel focusing on viable valuations and finding the right price point.

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Key Themes from Marquee Events in the Mobility Sector

Gain insights from the Baird Active Lifestyles, Fitness & Mobility team on top industry events.

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Key Themes from Private Consumer Company Discussions

Gain insights from Baird's Global Consumer Team on key themes in the market.