Baird’s Global Consumer team is a leader in corporate divestitures, having advised clients such as Adidas, Dorel, Newell Brands, pon, Vista Outdoor, Wilton and Zep, among others.

2022 market turbulence has already led strategics to consider divestitures, which can allow the seller to redeploy capital to areas of strategic focus and reduce debt. In addition, the management team of the divested unit typically receives new resources and attention, allowing new growth opportunities. We expect this activity to continue and accelerate through the rest of the year and into 2023.

Activity Highlights Since 2018


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59 Divestiture
Transactions Completed

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$18.9 Billion
Divestiture Volume Completed

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51% of Our​ Divestitures Were
Sold to Strategic Buyers
While 53% of Mandates Were
for Public Clients

Very often, we can run a targeted sale process because we know the strategics and PE firms who would value the divested unit or brand.

Andy Martin, Managing Director


Select Consumer Divestitures


Please contact a member of Baird's Global Consumer team to discuss further.