Sale to Birch Hill Equity Partners Management Inc.

Consumer
Sale to Birch Hill Equity Partners Management Inc.

Summary

Baird served as the exclusive financial advisor to adidas and CCM Hockey

About

adidas AG (“adidas” or "the Company") has completed the divestiture of CCM Hockey (“CCM”), its ice hockey brand, to Birch Hill Equity Partners Management Inc. (“Birch Hill”) for total consideration of $110 million.

CCM is one of the world's largest designers, manufacturers and marketers of hockey equipment and related apparel. With over 100 years of history, CCM is dedicated to building equipment that allows players of all levels to enjoy the game at their highest level. CCM is headquartered in Montréal, Québec.

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. The Company employs 60,000 people across the globe and generated sales of €19 billion in 2016. adidas is headquartered in Herzogenaurach, Germany.

With over $3 billion in capital under management, Birch Hill invests in leading middle-market businesses. Birch Hill’s team has many years of experience working together as an active partner with top management teams in building long-term value. Since 1994, Birch Hill has made 58 investments with 43 now fully realized. Birch Hill is headquartered in Toronto, Ontario.
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Consumer
Sale to Birch Hill Equity Partners Management Inc.
Date
September 2017
Company
CCM Hockey
Transaction
M&A
Sectors
Consumer
Target Location
Europe
Acquiror Location
North America

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