Copco Sold to Lifetime


Copco sale to Lifetime


Wilton Brands LLC ("Wilton" or the "Company") recently sold the Copco® product line ("Copco") to Lifetime Brands, Inc. ("Lifetime") (NASDQ-GS: LCUT). Terms of the transaction were not disclosed.

Baird served as the exclusive financial advisor to Wilton Brands LLC.


Wilton is one of the largest companies in the Crafts industry, and helps consumers in over 100 countries create, decorate and celebrate. Wilton creates world class inspiration and creative content, effective instruction and education, and innovative products that ensure the consumer's success. Wilton is the global leader in cake decorating and bakeware products. Simplicity Creative Group offers a family of well-known craft, sewing, knitting, hobby and home decorating brands. In addition, EK Success Brands® is the leader in paper crafting products as well as a supplier of some of the craft industry’s most respected brands of jewelry making and kids’ crafts. The Company is headquartered in Woodridge, Illinois.

Copco® sells a wide variety of thermal and hydration beverageware, tea kettles and kitchen organization products. Founded in 1960, Copco® quickly evolved into a category leader in trend-right beverageware with a wide assortment of designs, functionalities and styles for hydration and thermal beverageware products, including tumblers, travel mugs, bottles, cups and carafes. Copco's products are sold through leading mass and specialty retailers, as well as in supermarkets, arts and crafts retailers, and online.

Lifetime is a leading global provider of kitchenware, tableware and other products used in the home. Lifetime markets its products under well-known kitchenware brands, including Farberware®, KitchenAid®, Sabatier®, Amco Houseworks®, Chicago™ Metallic, Copco®, Fred® & Friends, Kitchen Craft®, Kamenstein®, Kizmos™, La Cafetière®, Misto®, Mossy Oak®, Reo®, Savora™, Swing-A-Way® and Vasconia®; respected tableware and giftware brands, including Mikasa®, Pfaltzgraff®, Creative Tops®, Empire Silver™, Gorham®, International® Silver, Kirk Stieff®, Towle® Silversmiths, Tuttle®, Wallace®, Wilton Armetale®, V&A® and Royal Botanic Gardens Kew®; and valued home solutions brands, including Bombay®, BUILT NY®, Debbie Meyer® and Design for Living™. Lifetime also provides exclusive private label products to leading retailers worldwide. Lifetime is headquartered in Garden City, New York.

Copco sale to Lifetime

October 2016
M&A - Sellside
Household Products
Target Geography
North America
Acquiror Geography
North America