Divestiture of Bollé, Cébé and Serengeti Brands

Consumer
Divestiture of Bollé, Cébé and Serengeti Brands

Summary

Baird served as the exclusive financial advisor to Vista Outdoor Inc. on this transaction

About

Vista Outdoor Inc. ("Vista Outdoor") (NYSE: VSTO) has completed the divestiture of the legal entities operating its Bollé, Cébé and Serengeti brands (the "Eyewear Brands" or the “Company”) to a transatlantic private equity firm for $158 million.

Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Outdoor Products and Shooting Sports, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor is headquartered in Farmington, Utah.

The Company offers a platform of leading Eyewear & Outdoor Protection brands that operate within highly attractive consumer and industrial markets worldwide. The Company operates in two segments: (i) Adventure Protection and (ii) Safety. The Adventure Protection segment offers a variety of performance sunglasses, goggles, and snow / cycling helmets, while the Safety segment offers protective glasses, goggles and face shields to construction, automotive, oil & gas, mining, power, civil security and pharmaceutical end markets. The Company is headquartered in Suresnes and Lyon, France.
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Consumer
Divestiture of Bollé, Cébé and Serengeti Brands
Date
September 2018
Company
Vista Outdoor Inc.
Transaction
M&A
Sectors
Consumer
Target Location
North America
Acquiror Location
Europe

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