GUND Sold To Spin Master


GUND, a division of Enesco and a portfolio company of Balmoral Funds, sale to Spin Master


GUND, a division of Enesco, LLC (“Enesco”) and a portfolio company of Balmoral Funds, recently completed its sale to Spin Master Corp. (“Spin Master”) (TSX: TOY).

Baird served as exclusive financial advisor to GUND, Enesco, LLC and Balmoral Funds.


Established in 1898, GUND is one of the leading plush toy manufacturers in the world, recognized by the American Brand Council as one of the most trusted toy brands in the United States. Universally known and loved for its iconic “Gotta Get a GUND” campaign, the brand connects effortlessly with multiple generations of people who have shared special moments of their lives with this affordable luxury. GUND is headquartered in Edison, New Jersey.

Enesco is a global leader in the gift, home décor and plush toy industries with a portfolio that includes some of the world’s most recognizable brands and licenses, including GUND®, Jim Shore Heartwood Creek®, Walt Disney Archives™, Disney Showcase®, Disney by Britto™, Department 56® Village, Pusheen™, Designs by Lolita®, and Our Name Is Mud®. Serving more than 40,000 customers worldwide, the company designs, develops and distributes consumer products to a wide variety of specialty card and gift retailers, home décor boutiques, national retail chains and direct-to-consumer retailers.

Spin Master is a leading global children's entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, Spin Master has received 92 TIA Toy of The Year (TOTY) nominations with 28 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. To date, Spin Master has produced six television series, including 2007 success Bakugan Battle Brawlers and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,600 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia. Spin Master is headquartered in Toronto, Canada.

GUND, a division of Enesco and a portfolio company of Balmoral Funds, sale to Spin Master

April 2018
M&A - Sellside
Household Products
Juvenile & Toy Products
Target Geography
North America
Acquiror Geography
North America