Brunswick Billiards Is Acquired by Escalade


Brunswick Billiards®, a division of Life Fitness, portfolio company of KPS, sale to Escalade


Brunswick Billiards®, a division of Life Fitness, LLC (the “Company”), a portfolio company of KPS Capital Partners, LP (“KPS”), has been acquired by Escalade, Inc. (“Escalade”) (NASDAQ: ESCA).

Baird served as exclusive financial advisor to Life Fitness, LLC on the transaction.


Brunswick Billiards®, founded in 1845, is the largest and oldest provider of billiards tables, game tables, and game room furniture in the United States. The acquisition of Brunswick Billiards enables Escalade to further expand its product offering and connection with consumers within the billiards and indoor recreation markets. Brunswick Billiards is headquartered in Bristol, Wisconsin.

Life Fitness, LLC is a global leader in commercial fitness equipment. The Company manufactures and sells its strength and cardiovascular equipment through its iconic family of brands that includes Life Fitness, Hammer Strength, Cybex, ICG® and SCIFIT. The Company’s equipment is distributed to over 250,000 fitness facilities in more than 160 countries globally. Life Fitness, LLC is headquartered near Chicago, in Franklin Park, Illinois.

With $12.0 billion in assets under management, KPS Capital Partners, LP is known for its unique investment strategy which, for over three decades, has consistently resulted in the creation of world-class, industry-leading companies. KPS has completed over 100 controlling investments through six institutional investment funds, comprising 46 platform investments and 63 follow-on acquisitions in industries including basic materials, branded consumer, healthcare and luxury products, automotive parts, capital equipment and general manufacturing. KPS is headquartered in New York, New York.

Escalade designs, manufactures, and sells sporting goods, fitness, and indoor and outdoor recreation equipment. Escalade’s goal is to connect family and friends while creating lasting memories. Escalade's products are available online and at leading retailers nationwide. Escalade is headquartered in Evansville, Indiana.

Brunswick Billiards®, a division of Life Fitness, portfolio company of KPS, sale to Escalade

February 2022
Brunswick Billiards®, a Division of Life Fitness, LLC
M&A - Sellside
Active Lifestyles, Fitness & Mobility
Target Geography
North America
Acquiror Geography
North America