Sale to American Crafts, L.C.

Consumer
Sale to American Crafts, L.C.

Summary

Baird served as the exclusive financial advisor to EK Success Ltd. on this transaction

About

EK Success Ltd. and affiliated companies (together, “EKSB” or the “Company”), a division of Wilton Brands, LLC, were recently acquired by American Crafts, L.C. (“American Crafts”). The terms of the transaction were not disclosed.

EKSB designs and develops paper crafting products and activities. As the category leader in the sticker and paper crafting category, the Company offers retailers highly differentiated planograms and other capabilities to complement its selection of stickers, embellishments, tools and specialty paper. EKSB has ~6,000 SKUs under the Jolee’s Boutique, Sticko, EK Tools and K&Company family of brands. The Company’s products are renowned for innovation with intricate designs. EKSB is headquartered in Kansas City, Missouri.

Wilton Brands is an industry leader in baking, cake decorating and dessert-making. Wilton is passionate about bringing the love of baking and decorating to millions of consumers in over 100 countries and is always evolving to bring quality, innovative products to market that make baking and decorating fun and easy. Wilton Brands is headquartered in Naperville, Illinois.

American Crafts manufactures and produces a variety of crafting products including gel and ink pens, tools, cardstock, albums, stampings, stickers and other accessories. American Crafts has previously acquired well-known brands such as Pebbles, Crate Paper, We R Memory Keepers, Die Cuts With a View and Bazzill Basics, enabling a greater selection of products to scrapbook enthusiasts. American Crafts was founded in 1994 and is headquartered in Lindon, Utah.
CONTACT US TO LEARN MORE
Consumer
Sale to American Crafts, L.C.
Date
September 2018
Company
EK Success Ltd.
Transaction
M&A
Sectors
Consumer
Target Location
North America
Acquiror Location
North America

Share