Cat and dog laying together on the floor

Global Pet Expo Baird Team Takeaways

Baird's Pet Care team recently attended the Global Pet Expo in Orlando. Throughout the multi-day conference, Baird connected with dozens of companies that play across the pet category and attended several educational sessions spanning a wide range of topics. The team is energized about the continued growth in the pet care industry and looks forward to helping clients navigate an ever evolving landscape.

Top 6 Takeaways

  1. Pet Owners Spend a Lot, but Where They Shop and What They Buy Continues to Shift.
  2. Brand is Important; So Far, Pet Owners Do Not Seem to be Too Price Sensitive.
  3. Pet Ownership and Spend on Pet Care Should Continue to Rise Over Time.
  4. While Nothing New, Innovation Remains a Differentiator Across Categories and Services.
  5. 2022 Was a Record Year for Industry Spend, but a Challenge Nonetheless.
  6. 2023 Will Test Pet Category Resilience in the Face of Challenging Macro Conditions.

Wendy Nicholson

Scott Ehlen

Emily Thies