Deal Details

VKTRY Is Acquired by Scholl's Wellness Company (Dr. Scholl's)

Consumer

VKTRY sale to Scholl's Wellness Company, a parent company of Dr. Scholl's, a portfolio company of Yellow Wood

Summary

VKTRY has been acquired by Scholl's Wellness Company, a parent Company of Dr. Scholl's, a portfolio company of Yellow Wood Partners, LLC (“Yellow Wood”). Terms of the transaction were not disclosed.

Baird served as the exclusive financial advisor to VKTRY on this transaction.

About

VKTRY is a high-growth athletic performance brand specializing in premium carbon fiber insoles and footwear innovation. VKTRY has established itself as a rapidly-growing category disruptor in the insole and sports markets through patented carbon fiber technology designed to increase athlete performance and support injury prevention. VKTRY has a growing and loyal consumer following among athletes of all ages that participate across multiple individual and team sports. VKTRY products are sold primarily through a direct-to-consumer model. VKTRY is headquartered in Milford, Connecticut.

The Dr. Scholl's® brand has been synonymous with foot care for more than a century and today, boasts a broad portfolio geared toward foot and lower body health and wellness. The firm was founded by William Mathias Scholl, M.D., whose focus on scientifically supporting the feet to improve mobility helped Dr. Scholl's® become a household name. Today, the Dr. Scholl's® brand continues to advance the science of movement, foot care and lower body health with a mission to help people be more active and move confidently and comfortably every day of their lives. The brand offers a full line of treatment, skincare and foot grooming offerings to heal, soothe and restore dry, rough, cracked and tired feet – for wellness from the feet up. Dr. Scholl’s® is headquartered in Kent, Ohio.

Yellow Wood is a private investment firm that invests exclusively in the consumer industry in the middle market. The firm seeks to acquire branded consumer products that sell into a variety of consumer channels, including mass, drug, food, specialty, value, club and e-commerce. Yellow Wood's Consumer Operating DNA® investment and operating strategy is based on utilizing the firm's functional operating resources to help maximize brand performance by driving organic growth to increase operating efficiencies. Yellow Wood is headquartered in Boston, Massachusetts.

Consumer

VKTRY sale to Scholl's Wellness Company, a parent company of Dr. Scholl's, a portfolio company of Yellow Wood