Raising the Bar for Pets’ Wellbeing
Baird’s Pet Care Showcase
After tremendous growth in 2020 and 2021, the Pet Care industry continues to grow in a post-COVID world. While COVID-inspired growth in pet ownership has certainly played a role, the real story is the continued humanization of pets and an ongoing shift in pet owner demographics (with millennials and Gen Z-ers now making up a majority of pet owners).
Now more than ever before, pet parents are focused on the health and wellbeing of their pets; the definition of health and wellbeing – once limited to pet food – has become increasingly holistic in nature and now includes things like supplements, healthy treats and chews, stimulating toys, tech-enabled monitoring and a rapidly growing pet services category.
The outlook for the Pet Care category remains strong – a function of tremendous underlying market fundamentals and runway for continued investment and innovation. Baird’s Pet Care Showcase spotlights several trailblazing companies that are raising the bar to create a better quality of life for pets.
Featured Categories: Nutrition, Supplements, Health and Wellness, Sustainability, Technology and Services
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Keynote Speaker: Freshpet
Driving Fresh Pet Food Forward
Freshpet manufactures, markets and distributes natural, fresh food and treats for dogs and cats through the grocery (including online), mass, club, pet specialty and natural channels. All products are made according to their nutritional philosophy of fresh, meat-based nutrition with minimal processing - Freshpet focuses on creating food that is good for pets, people and the environment.
Fosun, a global conglomerate, operates across their portfolio of companies and brands with a mission of creating happier lives for families worldwide. Its primary business segments are health, happiness, insurance, asset management and intelligent manufacturing.
Musti Group operates as the leading Nordic pet care specialist in Finland, Sweden and Norway with a mission to make the lives of pets and their parents easier, safer and more fun. The company offers customers an end-to-end ecosystem of pet products and services across its brick-and-mortar retail chains as well as its online stores.
NutriScience is a leading global developer and supplier of high-quality ingredients used in a range of industries, including dietary supplement/nutraceutical, functional food and beverage, animal health and personal care. Its branded and specialty ingredients provide unique formulation solutions to customers striving to create products that are one-of-a-kind and benefit both human and animal kind alike.
Pet Honesty is a health and wellness company on a mission to elevate pet vitality for more joyful moments together. Its pet supplement products are manufactured in alignment with the strictest safety and health standards and are created with effective, premium ingredients. The company strives to help pets and pet parents live longer, happier, healthier lives.
Pooch Paper is a biodegradable, compostable and PFAS-free paper alternative to single-use plastic dog waste bags. Manufactured using renewable energy, Pooch Paper’s mission is to reduce the estimated 500 million single-use dog waste bags disposed in U.S. landfills each year.
Ultra Premium Direct (UPD) is a leading DTC pet food brand in France. UPD believes diet has a huge impact on pet health and wellbeing, which is why they offer the best quality for complete, balanced, premium pet food. All recipes are veterinary-formulated and based on ancestral diets.
UNAVETS is a veterinary healthcare group with 100+ practices in Spain and Portugal, supported by almost 1,000 clinical and commercial team members. Founded in 2019, UNAVETS’ passion is offering customers and pets the best in animal care.
Baird's Research Team
We chatted with Justin Kleber and Peter Benedict, Baird Senior Research Analysts covering Retail / Consumer Products & Services, to get their views on today’s pet industry, current trends and where it could be headed in the future.
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