After tremendous growth in 2020 and 2021, the Pet Care industry continues to grow in a post-COVID world. While COVID-inspired growth in pet ownership has certainly played a role, the real story is the continued humanization of pets and an ongoing shift in pet owner demographics (with millennials and Gen Z-ers now making up a majority of pet owners).

Now more than ever before, pet parents are focused on the health and wellbeing of their pets; the definition of health and wellbeing – once limited to pet food – has become increasingly holistic in nature and now includes things like supplements, healthy treats and chews, stimulating toys, tech-enabled monitoring and a rapidly growing pet services category.

The outlook for the Pet Care category remains strong – a function of tremendous underlying market fundamentals and runway for continued investment and innovation. Baird’s Pet Care Showcase spotlights several trailblazing companies that are raising the bar to create a better quality of life for pets.

Featured Categories: Nutrition, Supplements, Health and Wellness, Sustainability, Technology and Services

Get Insights from Our Participating Companies


Keynote Speaker: Freshpet

Driving Fresh Pet Food Forward

Freshpet manufactures, markets and distributes natural, fresh food and treats for dogs and cats through the grocery (including online), mass, club, pet specialty and natural channels. All products are made according to their nutritional philosophy of fresh, meat-based nutrition with minimal processing - Freshpet focuses on creating food that is good for pets, people and the environment.

Learn More


Baird logo against a green background

Baird's Research Team

We chatted with Justin Kleber and Peter Benedict, Baird Senior Research Analysts covering Retail / Consumer Products & Services, to get their views on today’s pet industry, current trends and where it could be headed in the future.

Learn More

Contact Our Team

Baird Global Investment Banking

Food & Beverage, Pet Food


Spencer DePree

European Consumer Coverage


Robert Foster

Beauty & Wellness, Healthy Living, Pet


Wendy Nicholson

Home & Pet Products and Services


Scott Ehlen

Multi-Unit, Restaurants, Fitness & Franchising


Chris Sciortino

Pet Care


Emily Thies

Baird Research

Senior Research Analyst


Peter S. Benedict

Senior Research Analyst


Justin E. Kleber, CFA