Mitchell & Ness Is Acquired by Fanatics


Mitchell & Ness, a portfolio company of Juggernaut Capital Partners, sale to Fanatics


Mitchell & Ness Nostalgia Co. (“Mitchell & Ness” or the “Company”), a portfolio company of Juggernaut Capital Partners, has been acquired by Fanatics and a strategic ownership group comprised of some of the biggest names in sports, entertainment, and culture, including Jay-Z, Maverick Carter, Meek Mill, the D’Amelio family, Lil Baby and more. The strategic ownership group will own 25% of Mitchell & Ness.

Baird served as the exclusive financial advisor to Mitchell & Ness Nostalgia Co. on this transaction.


Founded in 1904, Mitchell & Ness has established itself as a pioneer of authentic nostalgic jerseys, licensed lifestyle product, street fashion apparel and headwear with sales in 80+ countries. Commitment to quality and authenticity makes Mitchell & Ness not only one of the most in-demand brands in sports, but also one of the most relevant and respected. Mitchell & Ness has deals with elite sports properties including NBA, NFL, MLB, MLS, and various NCAA schools that have cemented its iconic brand status with consumers around the globe. The Company will continue to operate their business as a separate, distinct brand within the Fanatics Commerce division, and the full leadership team and all 132 employees will immediately transition over to Fanatics. Mitchell & Ness is headquartered in Philadelphia, Pennsylvania.

Juggernaut Capital Partners is a leading private equity firm focusing on lower middle market companies primarily in the consumer and healthcare sectors. Juggernaut manages over $1 billion of capital commitments and is currently investing out of Juggernaut Capital Partners IV, L.P.

Beginning as a single e-commerce deal in 2002, Fanatics has grown into a full-scale global digital sports platform and globally recognized consumer brand that is focused on serving more than 80 million fans and over 900 leading sports properties worldwide. Fanatics is a leader in the sports licensed product industry with deep-rooted, long-term relationships with both the professional and collegiate sports properties. Fanatics partners with many of the largest sporting organizations in the world including NBA, NFL, Manchester United, Chelsea, The FA and Formula One. Fanatics is headquartered in Jacksonville, Florida.

Mitchell & Ness, a portfolio company of Juggernaut Capital Partners, sale to Fanatics

February 2022
Mitchell & Ness Nostalgia Co.
M&A - Sellside
Performance & Lifestyle Apparel and Footwear
Active Lifestyles, Fitness & Mobility
Multi-Unit, Restaurants & Franchising
Target Geography
North America
Acquiror Geography
North America