Baird, an employee-owned, international financial services firm, announced today that Jon Tenan has joined the firm’s Global Consumer Investment Banking Group as a Managing Director in their New York office. Tenan will primarily focus on Beauty & Wellness in partnership with Wendy Nicholson and Lauren Leibrandt to capitalize on momentum in the space.

Bringing over 15 years of investment banking experience, Tenan joins Baird from Raymond James where he was a major contributor to their Beauty & Wellness team. Previously he was with Lazard in their Consumer and Retail Investment Banking division. Tenan is a seasoned Beauty & Wellness banker who has worked with top brands such as Hero Cosmetics, Tula, Vegamour, Manscaped and Milk Makeup, focusing on M&A and equity transactions.

Tenan received a bachelor's degree from Yale University and holds an MBA from Columbia Business School.

“We are thrilled to have Jon join our Global Consumer practice,” said Maria Watts, Co-Head of Baird’s Global Consumer Investment Banking Group. “Jon’s deep knowledge and notable transaction experience will complement our team’s already valued insights and offerings.”

“The Baird team has a strong reputation for understanding their clients’ business and providing tailored and honest advice to achieve their clients’ objectives,” said Tenan. “I look forward to leveraging Baird’s track record of success across the Consumer sector and extending the team’s reach in the Beauty & Wellness space.”

Over the last decade, Baird Global Consumer Investment Banking has partnered with some of the world’s most admired companies and brands – guiding them through challenging market cycles, amplifying their stories and helping them achieve their next chapter of growth.

Baird’s Global Consumer practice includes over 50 investment bankers, who have completed over 125 consumer M&A and financing transactions since 2021. Most recently, the Baird Beauty & Wellness team served as the exclusive financial advisor to Boomerang Laboratories in their acquisition to Elevation Labs, a portfolio company of Knox Lane.

About Baird Global Investment Banking

Baird is a leading global investment bank with more than 500 banking associates, offering corporations, entrepreneurs, private equity and other financial sponsors a broad range of advisory and financing solutions. Since 2019, Baird has completed nearly 740 advisory transactions, representing $337 billion in transaction value, and 382 financings, raising nearly $180 billion.

About Baird

Putting clients first since 1919, Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets and private equity firm with offices in the United States, Europe and Asia. Baird has approximately 5,100 associates serving the needs of individual, corporate, institutional and municipal clients and more than $430 billion in client assets as of December 31, 2023. Committed to being a great workplace, Baird ranked No. 34 on the 2024 Fortune 100 Best Companies to Work For® list – its 21st consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at

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