Raising the Bar for Pets' Wellbeing

We’re pleased to share our 2023 Pet Care Showcase, which spotlights the companies that are driving innovation in pet care and transforming how we care for the animals in our lives. We sat down with companies that are raising the bar for our pets’ wellbeing.

After tremendous growth in 2020 and 2021, the Pet Care industry continues to grow in a post-COVID world. While COVID-inspired growth in pet ownership has certainly played a role, the real story is the continued humanization of pets and an ongoing shift in pet owner demographics (with millennials and Gen Z-ers now making up a majority of pet owners).

Now more than ever before, pet parents are focused on the health and wellbeing of their pets; the definition of health and wellbeing – once limited to pet food – has become increasingly holistic in nature and now includes things like supplements, healthy treats and chews, stimulating toys, tech-enabled monitoring and a rapidly growing pet services category.

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Baird Global Investment Banking

European Consumer Coverage

Robert Foster professional headshot

Robert Foster

Beauty & Wellness, Healthy Living, Pet

Wendy Nicholson professional headshot

Wendy Nicholson

Home & Pet Products and Services

Professional headshot of Scott Ehlen.

Scott Ehlen

Multi-Unit, Restaurants, Fitness & Franchising

Professional headshot of Chris Sciortino

Chris Sciortino

Pet Care

Professional headshot Emily Thies

Emily Thies

Baird Research

Senior Research Analyst

Peter Benedict professional headshot

Peter S. Benedict

Senior Research Analyst

Justin E. Kleber, CFA, Senior Research Analyst

Justin E. Kleber, CFA