Agreement Includes Signage at the Top of the Building, Parking Garage

MILWAUKEE, July 6, 2023 – Baird announced today that the firm will continue to be headquartered in U.S. Bank Center, 777 E. Wisconsin Avenue.  The employee-owned, international financial services firm signed a 5-year lease extension through 2033 that provides more than 456,000 square feet of space and includes the addition of Baird signage at the top of the building and parking garage. Baird will occupy 21 floors and is the largest tenant in the 1.1 million-square-foot U.S. Bank Center.

Baird, which was founded in Milwaukee in 1919, moved its headquarters to U.S. Bank Center nearly 50 years ago with approximately 200 downtown associates occupying three floors. Today, Baird has more than 1,600 associates working in downtown Milwaukee.

“Every few years we conduct a thorough review of our current and future space needs then look at our options to ensure we are providing the best experience for our associates and clients,” said Steve Booth, Baird Chairman & CEO.  “Milwaukee is a great place to do business and U.S. Bank Center has proven to be an excellent location for Baird as we’ve continued to add new talent to best serve our clients. We are committed to the local community and pleased to be a major part of its future.”  

Baird, which has been named one of FORTUNE magazine’s 100 Best Companies To Work For ™ for 20 consecutive years and employs 5,100 associates world-wide, has a long-standing tradition of giving back to the Milwaukee-area community. Baird associates support annual firm campaigns to raise funds for United Way and United Performing Arts Fund, and Baird Foundation  provides financial support for causes ranging from fighting homelessness and hunger to promoting education and the arts. In addition to financial support, many Baird associates actively volunteer with non-profit organizations across the region.

In March, Baird became the official naming rights partner of the Wisconsin Center.

About Baird

Putting clients first since 1919, Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets, and private equity firm with offices in the United States, Europe and Asia. Baird has approximately 5,100 associates serving the needs of individual, corporate, institutional and municipal clients and more than $375 billion in client assets as of December 31, 2022. Committed to being a great workplace, Baird ranked No. 23 on the 2023 Fortune 100 Best Companies to Work For® list – its 20th consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at

For additional information contact:

Baird Public Relations