In 2023, Baird became the official naming rights partner for the Wisconsin Center, the state’s largest convention center. The venue, which is owned and operated by the Wisconsin Center District, is currently undergoing a major expansion set to open in 2024.

Headquartered in Milwaukee since 1919, Baird and our associates have consistently invested – personally and professionally – in the city and surrounding communities even as our businesses have have grown to serve clients around the world from offices on three continents.

Being based in Milwaukee differentiates us and is a competitive advantage. It keeps us close to our cultural roots, grounded in traditional values like honesty, integrity and keeping clients’ first. And, in true Wisconsin fashion, we’re always thinking “Forward” about the long-term best interests of our clients, associates and communities. We are honored and excited to help welcome businesses and organizations from around the world to our home town.

The new state of the art convention center will enhance Milwaukee’s growing reputation as a modern, forward-looking city, and we are honored to support and be part of its success.

Steve Booth, Baird Chairman & CEO


Building with the shape of the Baird logo in lights.

Latest Baird Center News

Get the most recent updates on construction progress and community impact.

Read More