To support our associates’ personal giving, Baird Foundation provides matching gifts to deserving charities as well as direct donations to organizations where our associates are actively involved. In 2023, Baird Foundation contributed more than $5.7 million to qualified nonprofits, including more than $3.2 million to match our associates’ charitable donations. In addition, Baird’s United Way campaign raised more than $4.4 million in associate giving, which is our largest campaign to date. The donations were driven by participation across 59 U.S. offices, benefiting 99 local United Ways along with hundreds of nonprofit organizations. An additional $359,000 was also donated to United Ways through the Baird Foundation Associate Match program.

$5.7+ Million
contributed to qualified nonprofits in 2023

$3.2+ Million
in associate match contributions

In 2020, Baird established the Paul Purcell “Kids Win!” Annual Baird Education Grant. Learn more about Paul’s legacy, the grant focus and recent recipients.

Baird Trust Associates volunteering at Home of the Innocents

2023 Baird Foundation Giving Areas of Focus