We recently attended the Glossy Beauty x Wellness Summit in Los Angeles where we heard from founders and leaders across a wide range of Beauty & Wellness brands. Our takeaways from the event include:

  1. Beauty & wellness are increasingly one and the same
  2. Omni-channel is the end-goal for most, but DTC is still where many brands are born
  3. Once a product is available in a retail store, the brand experience starts long before the cash register
  4. Marketing remains critical to conveying a brand's message, but the medium continues to evolve
  5. Influencers can still be influential, but only if they are authentic
  6. Inclusivity means just that, as more brands aim to make their products more appealing and more accessible to everyone
  7. Collaboration and community are at the center of consumer' conscience

Please contact a member of Baird’s Global Investment Banking Team to discuss further and learn more.