Wendy Nicholson will Partner with Lauren Leibrandt to Expand Coverage of Beauty & Wellness 

NEW YORK CITY, SEPT. 26, 2022 – Baird, an employee-owned, international financial services firm, announced today that Wendy Nicholson has joined the firm’s Global Investment Banking business as a Managing Director in its Global Consumer Investment Banking Team. An established veteran with over 30 years of investment banking, capital markets and equity research experience, Nicholson will partner with Lauren Leibrandt to further grow the scale and capabilities of Baird's Beauty & Wellness franchise. She will be based out of Baird’s New York office.

Nicholson most recently served as Co-Head of Citi’s Global Consumer Equity Research sector. She spent the past 20+ years as one of Citi’s most senior equity research analysts, and prior to that, nearly 10 years as a banker on Citi’s Consumer Investment Banking Team. Nicholson received a bachelor’s degree from the University of Pennsylvania ­­­­­­­­­­­and an MBA from The Stern School of Business at New York University.

“We are thrilled that Wendy has decided to join our Global Consumer team, as she brings to us a set of highly valuable capabilities developed over her long and successful career,” said Brian McDonagh, Co-Head of Baird’s Global Investment Banking business. “Her deep sector knowledge and extensive C-Suite relationships across Beauty & Wellness, Food & Beverage and Consumer Products will be a strong complement to our business and will help us further grow our market share in the sector.”

“I was attracted to Baird’s leadership position in middle-market M&A and equity, its outstanding team of Consumer bankers, its one-P&L global teamwork model and its unique culture,” said Nicholson. “Lauren [Leibrandt] and I will make a great team, and I’m excited to partner with her to help move Baird’s Beauty & Wellness franchise into a top-tier position in the market.”

Baird’s Global Consumer Investment Banking team was highly productive in 2021, completing 65 transactions across core subsectors of Beauty & Wellness, Enthusiast Brands, Food & Beverage, Household Products and Retail, Restaurants & Franchising. Baird’s Beauty & Wellness practice actively works with companies across the spectrum of wellness-related pursuits with a specific focus on brands that empower the lives of female consumers. 

For more on Baird’s thought leadership in the category, visit Baird’s Women’s Health & Wellness Showcase Takeaways.

About Baird Global Investment Banking

Baird is a leading global investment bank serving the M&A, restructuring, equity financing and debt advisory needs of its clients throughout the United States, Europe and Asia. Since 2017, Baird has completed more than 700 advisory transactions, representing nearly $255 billion in transaction value, and nearly 500 financings, raising $195 billion. Learn more about Baird's advisory transactions and services.

About Baird

Putting clients first since 1919, Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets, and private equity firm with offices in the United States, Europe and Asia. Baird has approximately 4,600 associates serving the needs of individual, corporate, institutional and municipal clients and more than $415 billion in client assets as of Dec. 31, 2021. Committed to being a great workplace, Baird ranked No. 27 on the 2022 Fortune 100 Best Companies to Work For® list – its 19th consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at www.rwbaird.com.

For additional information:

Michael Tucker
Baird Public Relations