Riddell Receives Strategic Investment from BC Partners


Riddell, a portfolio company of Fenway, strategic investment from BC Partners


Riddell, Inc. (“Riddell”), a portfolio company of Fenway Partners, LLC (“Fenway”), has received a strategic investment from BC Partners Credit, the credit arm of BC Partners (“BC Partners”). BC Partners’ $400 million investment in Riddell, which includes convertible preferred equity and debt, will empower Riddell to accelerate innovation and make compelling investments in the business for the benefit of all stakeholders.

Baird served as financial advisor to Riddell on this transaction.


Founded in 1929, Riddell is an iconic brand serving the football equipment market and sports community for nearly a century. Riddell is the premier designer and manufacturer of football helmets, protective sports equipment, head impact sensing and reporting technologies, related apparel and accessories. Riddell also serves as the exclusive licensee of the NFL for collectible helmets and maintains promotional rights with the League as an authorized supplier of helmets worn by more than 77% of NFL players. Riddell is deeply involved in football with key touchpoints at the grassroots level as representatives are strategically based in local communities to address customer needs and provide support. Riddell is headquartered in Des Plaines, Illinois.

Fenway is a middle-market private equity investment firm focused on United States-based businesses with strong market franchises and a history of profitable operations but have performed at less than their potential. Fenway has a consistent history of partnering with management teams to leverage financial and human resources, unlocking value and achieving very successful investment outcomes for management and for investors. Fenway typically invests in or buys out businesses with revenue between $50-$500 million and its private equity investment size ranges from $15-$50 million. Fenway is headquartered in Westerly, Rhode Island.

BC Partners is a leading investment firm with over €40 billion in assets under management across private equity, private debt and real estate strategies. BC Partners Credit was launched in February 2017, with a focus on identifying attractive credit opportunities in any market environment, often in complex market segments. The platform leverages the broader firm's deep industry and operating resources to provide flexible financing solutions to middle-market companies across Business Services, Industrials, Healthcare and other select sectors. To date, BC Partners credit has completed more than 300 transactions. BC Partners is headquartered in London, United Kingdom.

Riddell, a portfolio company of Fenway, strategic investment from BC Partners

April 2024
Riddell, Inc.
Private Capital Markets
Outdoor Recreation & Sporting Goods
Performance & Lifestyle Apparel and Footwear
Target Geography
North America
Acquiror Geography