Deal Details

Nulo Receives Growth Investment From Apex

Consumer

Nulo growth investment from Apex

Summary

Nulo (the “Company”) has received a strategic growth investment from Apax Partners LLP ("Apax"). Terms of the transaction were not disclosed.

Baird served as an advisor to Nulo on this transaction.

About

Named as one of the “Top 25 Most Innovative U.S. Brands” by Forbes, Nulo’s nutritional platform delivers better-for-them foods higher in animal-based proteins, lower in carbs, and containing low-glycemic, functional ingredients such as human-grade probiotics that support overall immune and digestive health. The Company has been widely recognized as the premier pet food innovator and retail traffic driver in the pet industry. With a roster of world-renowned ambassadors, professional athletes, and Olympic gold medalists, Nulo has garnered support from some of the most-respected champions who advocate for Nulo’s products and for the company’s mission to inspire pet parents to be Healthier Together™ with their dogs and cats. Nulo is headquartered in Austin, Texas.

Apax is a leading global private equity advisory firm. For nearly 50 years, Apax has worked to inspire growth and ideas that transform businesses. The firm has raised and advised funds with aggregate commitments of more than $60 billion. The Apax Funds invest in companies across four global sectors of Tech, Services, Healthcare, and Internet/Consumer. These funds provide long-term equity financing to build and strengthen world-class companies. Apex is headquartered in London, United Kingdom.

Consumer

Nulo growth investment from Apex