L2 Brands Is Acquired by Sentinel Capital


L2 Brands, a portfolio company of Dominus Capital, acquisition by Sentinel Capital


L2 Brands, LLC (“L2 Brands” or “the Company”), a portfolio company of Dominus Capital, LP (“Dominus Capital”), has been acquired by Sentinel Capital Partners, LLC (“Sentinel Capital”). Terms of the transaction were not disclosed.

Baird served as lead financial advisor to L2 Brands on this transaction.


L2 Brands is a high-growth leading designer, manufacturer and marketer of premium-quality custom-logo apparel, headwear and home décor. The Company serves the multi-billion dollar Collegiate, Destination & Leisure and Corporate markets and is a leading provider of collegiate branded apparel and headwear representing over 800 colleges and universities. L2 Brands leverages its sophisticated supply chain that features extensive in-house design and decoration capabilities with vertical manufacturing to provide unmatched customization options and speed-to-market. For over 30 years, L2 Brands, through its League and Legacy brands, has created premium, high-quality customized products that connect consumers with the schools, traditions, destinations and workplaces they identify with and love.

Based in New York, New York, Dominus Capital is a leading middle-market private equity investment firm that focuses on management-led buyouts in companies in the business services and light manufacturing sectors. Drawing on the experience, knowledge and network of its founders and a team of in-house operating executives, Dominus Capital works hand-in-hand with exceptional management teams to unlock the untapped potential of its portfolio companies. The Dominus Capital team members have executed over 90 transactions over the past 20+ years and have a highly successful track record of achieving significant growth at its portfolio companies.

Sentinel Capital is one of the nation's leading lower midmarket private equity firms. Sentinel Capital invests in management buyouts, acquisitions of family businesses, corporate divestitures, industry consolidations, and going-private transactions in the United States and Canada. Sentinel Capital also invest in special situations, including balance sheet restructurings and operational turnarounds. Sentinel Capital forges partnerships with talented management teams who want to be owners of the companies they operate. Based in New York, New York, Sentinel Capital has raised more than $10.0 billion of capital since inception.

L2 Brands, a portfolio company of Dominus Capital, acquisition by Sentinel Capital

November 2022
L2 Brands, LLC
M&A - Sellside
Performance & Lifestyle Apparel and Footwear
Target Geography
North America
Acquiror Geography
North America