good2grow Sold to Wind Point


good2grow, a portfolio company of Kainos, acquisition by Wind Point


good2grow, Inc. (“good2grow” or the “Company”), a portfolio company of Kainos Capital (“Kainos”), has been acquired by Wind Point Partners (“Wind Point”). Terms of the transaction were not disclosed.

Baird served as lead advisor to good2grow, Inc. on this transaction


good2grow is a highly differentiated and rapidly-growing provider of branded, clean-label juices, vegetable blends, enhanced waters and organic flavored milk. On its mission to use fun to make kids consume healthier beverages, good2grow offers a one-of-a-kind product experience through its proprietary bottle and collectable toy bottle-toppers. The Company offers more than 200 toy toppers that are based on popular characters from children’s shows and movies and provides an interactive online platform for parents and children to track and share progress on their collections. good2grow is headquartered in Atlanta, Georgia.

Kainos Capital is a middle market private equity firm with an exclusive focus on the food and consumer sector. The Kainos team has extensive investment and operating experience in the industry, having invested approximately $3 billion of equity in more than 80 transactions with a total transaction value of more than $12 billion. Kainos is headquartered in Dallas, Texas.

Wind Point Partners is a private equity investment firm with approximately $4 billion in assets under management. Wind Point focuses on partnering with top caliber management teams to acquire well-positioned middle market businesses where it can establish a clear path to value creation. Wind Point targets investments in the consumer products, industrial products and business services sectors. Wind Point is currently investing out of Wind Point Partners IX, a fund that was initiated in 2019.Wind Point is headquartered in Chicago, Illinois.

good2grow, a portfolio company of Kainos, acquisition by Wind Point

December 2021
good2grow, Inc.
M&A - Sellside
Food & Beverage
Juvenile & Toy Products
Target Geography
North America
Acquiror Geography
North America