Sweat® Sold to iFIT®

Consumer

Sweat® acquisition by iFIT®


Summary

Sweat® (or the “Company”) has been acquired by iFIT Health & Fitness Inc. (“iFIT®”). The terms of the transaction were not disclosed and this transaction closed in July 2021.

Baird served as a co-advisor to Sweat® on this transaction.

About

The Sweat® app is one of the world’s largest digital fitness training platforms for women. Founded in 2015 by renowned trainer Kayla Itsines and CEO Tobi Pearce, the category leading app gives women affordable and on-demand access to expert fitness advice, one-on-one personal training and unique exercise content that is made by women, for women. With 26 unique workout programs (ranging from high-intensity interval training and strength to yoga, barre and Pilates) powered by a team of 13 female trainers led by Co-Founder Kayla Itsines, Sweat has built a global community of more than 50 million women across its social channels offering support and inspiration to help women reach their fitness goals. The Sweat app is translated into eight different languages and is available in 155 countries. The Company is headquartered in Adelaide, Australia.

iFit®, formerly known as ICON Health & Fitness Inc., is a global health and fitness technology company that provides unmatched fitness experiences and solutions to its growing community of millions of engaged members across 120 countries. iFIT’s industry-leading brands – NordicTrack®, ProForm® and Freemotion® – are powered by the iFIT® integrated health and fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Logan, Utah, with offices in Paris, Shanghai, Melbourne, and Manchester, the company offers immersive, adaptive, personalized workout experiences for every fitness level and interest. iFIT® delivers these patented interactive experiences through an extensive offering of live and on-demand content across a full range of fitness modalities.
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Consumer

Sweat® acquisition by iFIT®

Date
October 2021
Company
Sweat®
Transaction
M&A - Sellside
Sectors
Consumer
Verticals
Fitness & Sporting Good
Target Location
Other
Acquiror Location
North America

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