WCT Is Acquired by Jazwares


WCT sale to Jazwares, a subsidiary of Alleghany Capital


Wicked Cool Toys Holdings, LLC (“WCT” or the “Company”) was recently acquired by Jazwares, LLC (“Jazwares”), a subsidiary of Alleghany Capital Corporation (“Alleghany Capital”). Terms of the transaction were not disclosed.

Baird served as exclusive financial advisor to Wicked Cool Toys Holdings, LLC.


WCT was founded in 2012 to make playtime the most fun ever! The WCT team is expert at creating unique and innovative products that surprise, delight, and bring smiles to the faces of kids ages 1 to 101. Iconic brands such as Pokémon and Cabbage Patch Kids®, as well as hot up-and-coming brands like Ninja™, inspired by digital influencer Tyler “Ninja” Blevins, have turned to WCT to be their master toy partner. WCT is also behind some of the most whimsical and category-defying products on store shelves including Blinger™, a new glam styling tool, Hank’s Twisted Challenge™ and Lunch Pets™. The Company’s products – which range from plush to action figures to dolls and collectibles – are sold around the world through a diverse mix of channels including mass, regional, specialty and online. WCT is headquartered in Bristol, Pennsylvania.

Jazwares is a global leader in consumer products, including toys, musical instruments and kid-friendly consumer electronics. With over 22 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high value product for kids of all ages. Jazwares’ products can be found on five continents and in over 85 countries, with a portfolio that includes properties such as Fortnite™, First Act™, Russ Berrie™, Roblox™, Peppa Pig™, and many more. Jazwares' goal is to invent toys and related products that are new to the marketplace, featuring the brands kids want at affordable prices. Jazwares is headquartered in Sunrise, Florida.

Alleghany Capital owns and manages a diverse portfolio of middle market businesses for its parent company, Alleghany Corporation (NYSE:Y). Alleghany Capital focuses on investing in closely held companies run by entrepreneurial managers who share its long-term approach to business, are passionate about capturing the opportunities developing in their industries and have a clear strategy and nimble operating mindset that will drive future growth through various market cycles. Alleghany Capital is headquartered in New York, New York.

WCT sale to Jazwares, a subsidiary of Alleghany Capital

October 2019
Wicked Cool Toys Holdings, LLC
M&A - Sellside
Juvenile & Toy Products
Target Geography
North America
Acquiror Geography
North America