Sale to Lion Capital LLP

Consumer
Sale to Lion Capital LLP

Summary

Baird served as exclusive financial advisor to The DMC Group and BlueGem Capital Partners on this transaction

About

Crafts Group Limited (“the DMC Group”), a portfolio company of BlueGem Capital Partners (“BlueGem”), has been acquired by Lion Capital LLP (“Lion Capital”). Terms of the transaction were not disclosed.

The DMC Group comprises a portfolio of leading European consumer needlecraft brands: DMC, Wool and the Gang (“WATG”) and Sirdar. Established in 1746, DMC is the global go-to embroidery brand renowned for its quality and colour consistency. DMC produces over 500 colours of embroidery threads in-house in Mulhouse, France. Founded in 2008, WATG is a fast-growing, digitally native “DIY fashion brand” providing knitting kits and premium yarns. Established in 1880, Sirdar is a heritage British brand of hand-knitting yarns, with a market-leading position in the United Kingdom and a growing presence in the United States. The needlecraft platform is complemented by Tilsatec. Tilsatec is a leading British brand of high-performance cut-resistant yarn and finished protective glovewear for the personal protective equipment market, manufacturing its threads in-house in Wakefield, the United Kingdom. In 2018, the Business had approximately 410 employees. The Group is headquartered in London, United Kingdom.

BlueGem is a pan-European, mid-market private equity Fund specialised in consumer brands. Established in 2007, BlueGem has over €550 million of assets under management across two funds. Its portfolio companies include global, well-known brands such as Liberty London, Dr. Vranjes, Jack Wills, Mamas & Papas and QMS, and fast growing, exciting brands such as Iconic London, Lateral and Big Fernand. BlueGem is based in London, the United Kingdom.

Lion Capital is a consumer-focused investor passionate about driving growth through strong brands. With offices in Los Angeles and London, the firm’s principals have led the investment of €6 billion in more than 30 businesses and more than 100 consumer brands across North America and Europe. Lion’s focus on market-leading consumer-facing companies has led to investments in such well-known brands as Kettle Foods, Jimmy Choo, ghd and AllSaints. Lion Capital is based in London, the United Kingdom.
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Consumer
Sale to Lion Capital LLP
Date
February 2019
Company
The DMC Group
Transaction
M&A
Sectors
Consumer
Target Location
Europe
Acquiror Location
Europe

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