PlayMonster Is Acquired by Audax


PlayMonster, a portfolio company of Topspin, sale to Audax


PlayMonster, LLC (“PlayMonster” or the “Company”), a portfolio company of Topspin Partners (“Topspin”), was recently acquired by Audax Management Company, LLC (“Audax”). Terms of the transaction were not disclosed.

Baird served as exclusive financial advisor to PlayMonster, LLC on this transaction.


PlayMonster is a widely respected toy and game platform dedicated to classic, interactive and time-proven play patterns – run by one of the most sophisticated management teams in the industry. The Company’s award-winning portfolio of games and toys (with a top 4 ranking for annual Toy of the Year Nominations) for kids and adults alike features well-known brands including 5 Second Rule, Game of Things, My Fairy Garden and OK to Wake! – with media and promotional exposure via The Tonight Show, Ellen DeGeneres and McDonald’s. Its products are distributed through a diverse mix of mass, regional, specialty, independent and online retailers. PlayMonster is headquartered in Beloit, Wisconsin.

Topspin is a private equity firm that focuses on control investments in lower middle-market companies. Topspin invests in fundamentally sound, growing companies with high quality management teams operating in sectors where Topspin’s investment team has extensive experience and focuses on a specific set of value levers and skills in achieving outpaced performance. Topspin is headquartered in Mamaroneck, New York.

Since its founding in 1999, Audax Private Equity has been focused on building leading middle market companies. Audax has invested $5 billion in 118 platform and 715 add-on companies. Through its disciplined Buy & Build approach, Audax seeks to help platform companies execute add-on acquisitions that fuel revenue growth, optimize operations, and significantly increase equity value. Audax Group is an alternative asset management firm specializing in investments in middle market companies. With offices in Boston, New York, and San Francisco, Audax Group has over $13 billion in assets under management across its Private Equity, Mezzanine, and Senior Debt businesses.

PlayMonster, a portfolio company of Topspin, sale to Audax

November 2018
PlayMonster, LLC
M&A - Sellside
Juvenile & Toy Products
Target Geography
North America
Acquiror Geography
North America