Sale to CSS Industries, Inc.

Consumer
Sale to CSS Industries, Inc.

Summary

Baird served as the exclusive financial adviser to Wilton Brands LLC on this transaction

About

Wilton Brands LLC (“Wilton” or the “Company”) recently sold Simplicity Creative Group (“Simplicity”) to CSS Industries, Inc. (“CSS Industries”) (NYSE: CSS) for $64 million in cash, subject to certain closing and post-closing adjustments.

Wilton is the craft and celebration leader where great people deliver innovative products that inspire the joy of creativity in everyone, everywhere, every day. Wilton Enterprises is the leading food-crafting company in the industry, with the number one position in cake decorating and bakeware. In addition, EK Success Brands®, a division of Wilton, is the leader in paper crafting products as well as a supplier of some of the craft industry’s most respected brands of jewelry making and kids’ crafts. The Company is headquartered in Naperville, Illinois.

Simplicity is a leading provider of home sewing patterns, decorative trims, knitting and crocheting tools, needle arts and kids’ crafts products under the Simplicity®, Wrights®, Boye®, Dimensions®, and Perler® brand names. Simplicity’s products are sold to mass-market retailers, specialty fabric and craft chains, wholesale distributors and online customers.

CSS Industries is a consumer products company within the seasonal, celebrations and craft markets that is primarily engaged in the design, manufacture, procurement, distribution and sale of seasonal, celebrations and craft products, principally to mass market retailers. These products include craft ribbon and buttons, packaging ribbon and bows, sewing patterns, classroom exchange Valentines, infant products, journals, fashion buttons, boxed greeting cards, gift tags, gift card holders, gift bags, gift wrap, decorations, floral accessories, craft and educational products, Easter egg dyes and novelties, memory books, scrapbooks, stickers, stationery, and other items that commemorate life’s celebrations. CSS Industries is headquartered in Plymouth Meeting, Pennsylvania.
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Consumer
Sale to CSS Industries, Inc.
Date
November 2017
Company
Simplicity Creative Group
Transaction
M&A
Sectors
Consumer
Target Location
North America
Acquiror Location
North America

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