Majority Sale to Authentic Brands Group

Consumer
Majority Sale to Authentic Brands Group

Summary

Baird served as exclusive financial advisor to the Greg Norman Company on this transaction

About

The Greg Norman Company (“Greg Norman” or the “Company”) recently announced its majority sale and joint venture partnership to Authentic Brands Group (“ABG”). Terms of the transaction were not disclosed.

Founded by golf legend and World Golf Hall of Fame member Greg Norman, the Company is a global, private corporation featuring a diverse portfolio of well-established and successful companies. With more than a dozen businesses bearing the iconic shark logo across Consumer Goods and Services, Real Estate and Investment, Greg Norman is a force on the landscape of golf and beyond. The Company is headquartered in West Palm Beach, Florida.

Authentic Brands Group is a brand development and content company, which seeks to build long-term value through the ownership of intellectual property associated with prominent entertainment, fashion and sports brands. ABG enhances brand equity through partnering with best-in-class licensees and retailers. ABG is headquartered in New York City, New York.
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Consumer
Majority Sale to Authentic Brands Group
Date
March 2017
Company
The Greg Norman Company
Transaction
M&A
Sectors
Consumer
Target Location
North America
Acquiror Location
North America

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