Sale to FeraDyne Outdoors, LLC

Consumer
Sale to FeraDyne Outdoors, LLC

Summary

Baird served as the exclusive financial advisor to Eastman Outdoors, Inc.

About

Eastman Outdoors, Inc. (“Eastman Outdoors” or the “Company”) was recently acquired by FeraDyne Outdoors, LLC (“FeraDyne Outdoors”), a portfolio company of Snow Phipps Group, LLC (“Snow Phipps”). The terms of the transaction were not disclosed.

Founded in 1995, the Company designs and distributes archery, crossbow, wild game processing and gourmet outdoor cooking equipment under the Eastman Outdoors®, Gorilla Gear and Carbon Express® brand names. Carbon Express®, one of the leading brands in the hunting industry, is known for its precision and technological advances within the arrow and crossbow categories. Eastman Outdoors is headquartered in Flushing, Michigan.

FeraDyne Outdoors is the manufacturer of the leading brands of Apple Archery® products, BLOCK® targets, Black Hole™ targets, GlenDel® targets, Hurricane™ bag targets, IQ® Bowsights, Muzzy® broadhead and bowfishing products, Nockturnal® lighted nocks, Rage® broadheads, SURE-LOC® archery products, S4Gear™, Shooter™ 3D targets, TRU-FIRE® release aids and X-PRESS® bow presses. FeraDyne Outdoors is engineering the evolution of lethal technology across all bowhunting categories. FeraDyne Outdoors is headquartered in Superior, Wisconsin.

Snow Phipps is a private equity firm focused on middle-market control investments, targeting platform companies with enterprise values ranging from $100 million to $500 million. Snow Phipps utilizes an operating partner model to invest across the industrials, services and consumer industries and seeks value creation through an operationally focused strategy. Snow Phipps is headquartered in New York, New York.
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Consumer
Sale to FeraDyne Outdoors, LLC
Date
March 2017
Company
Eastman Outdoors, Inc.
Transaction
M&A
Sectors
Consumer
Target Location
North America
Acquiror Location
North America

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