Crimson Trace Is Acquired by Smith & Wesson


Crimson Trace, a portfolio company of Peninsula Capital Partners and VergePointe Capital, sale to Smith & Wesson


Crimson Trace Corporation (“Crimson Trace” or the “Company”), a portfolio company of Peninsula Capital Partners, LLC (“Peninsula Capital Partners”) and VergePointe Capital, LLC (“VergePointe Capital”), was recently acquired by Smith & Wesson Holding Corporation (“Smith & Wesson”) (NASDAQ-GS: SWHC) for approximately $95.0 million.

Baird served as the exclusive financial advisor to Crimson Trace Corporation on this transaction.


For more than two decades, Crimson Trace has provided consumers, military units and law enforcement officers around the globe with the world's largest selection of award-winning laser sight and tactical light products. Crimson Trace offers more than 225 products and is widely recognized as the world's leading brand of laser sights for firearms. The Company’s products maintain a premium position with hundreds of independent retailers as well as large sporting goods retailers, including Cabela's, MidwayUSA, Nation's Best Sports and internet retailer Optics Planet, Inc. Crimson Trace is headquartered in Wilsonville, Oregon.

Peninsula Capital Partners is an investment company specializing in providing junior capital, including subordinated debt, preferred equity and common equity, to superior middle-market companies. Peninsula Capital Partners has raised six investment partnerships totaling approximately $1.6 billion of committed capital, from which over 100 platform investments have been made in a wide range of industries. Peninsula Capital Partners is headquartered in Detroit, Michigan.

VergePointe Capital is a boutique private equity firm that co-invests in established private companies and real estate projects alongside middle market private equity firms, institutional investors and successful entrepreneurs. VergePointe Capital focuses primarily on buyouts, recapitalizations and growth equity transactions in the consumer products and value added manufacturing industries in addition to real estate and other special opportunities as they arise. VergePointe Capital is headquartered in Lake Oswego, Oregon.

Smith & Wesson is a leading manufacturer of firearms and a provider of quality accessory products for the shooting, hunting and rugged outdoor enthusiast, delivering a broad portfolio of quality firearms and shooting, hunting and outdoor accessories, to the global consumer and professional markets. Brands include Smith & Wesson®, M&P®, Thompson/Center Arms™, Caldwell® Shooting Supplies, Wheeler® Engineering, Tipton® Gun Cleaning Supplies, Frankford Arsenal® Reloading Tools, Lockdown® Vault Accessories, Hooyman® Premium Tree Saws, BOG POD® and Golden Rod® Moisture Control. Smith & Wesson is headquartered in Springfield, Massachusetts.

Crimson Trace, a portfolio company of Peninsula Capital Partners and VergePointe Capital, sale to Smith & Wesson

September 2016
Crimson Trace Corporation
M&A - Sellside
Target Geography
North America
Acquiror Geography
North America