Sale to Freeman Spogli & Co.

Sale to Freeman Spogli & Co.


Baird served as the lead financial advisor to Batteries Plus Holding Corporation.


Batteries Plus Holding Corporation (“Batteries Plus Bulbs” or the “Company”), a portfolio company of Roark Capital Group (“Roark”), has been acquired by Freeman Spogli & Co., (“Freeman Spogli”). Terms of the transaction were not disclosed.

Batteries Plus Bulbs is a leading omni-channel retailer of batteries, light bulbs and mobile device repair solutions for consumers and businesses. Through a network of more than 630 franchise stores and nearly 50 company-owned stores across the United States, the Company focuses on a differentiated value proposition of product breadth and depth, immediacy and service. Batteries Plus Bulbs satisfies the immediate needs of its increasingly complex categories with over 34,000 system-wide SKUs and high-touch, category-expert sales associates providing on-site services such as mobile device repair and car battery installation. From 2014 to 2016, Batteries Plus Bulbs has been named to the Top 10 Best Franchises to Buy by Forbes magazine within its investment category. Batteries Plus Bulbs is headquartered in Hartland, Wisconsin.

Roark is a leading private equity firm with over $6 billion in equity capital and commitments raised since inception. The firm focuses on consumer and business service companies with a specialization in franchised and multi-unit business models in the retail, restaurant, consumer and business services sectors. Since inception, affiliates of Roark have acquired 54 franchise/multi-unit brands which generated approximately $20 billion in system revenues from 22,000 locations located in 50 states and 75 countries. Roark is headquartered in Atlanta, Georgia.

Freeman Spogli is a leading private equity firm dedicated exclusively to investing in and partnering with management in middle market companies in the consumer and distribution sectors. Since its founding in 1983, Freeman Spogli has invested over $3.8 billion in 56 portfolio companies with an aggregate transaction value of approximately $22 billion. Freeman Spogli has offices in Los Angeles, California and New York City, New York.

For additional information about this transaction, please contact:

Brian McDonagh +1 (704) 553-6611
David Wierman +1 (404) 264-2211
Chris Sciortino +1 (312) 609-4923
Jason Kliewer +1 (813) 273-8242
Maria Watts +1 (312) 609-4743
Ryan Brunker +1 (312) 609-4679
Sale to Freeman Spogli & Co.
July 2016
Batteries Plus Holding Corporation
Target Location
North America