Sale to Oxford Industries Inc.

Sale to Oxford Industries Inc.


Baird served as the lead financial advisor to Southern Tide, LLC


Southern Tide, LLC (“Southern Tide” or the “Company”), a portfolio company of Brazos Equity Partners (“Brazos”), has been acquired by Oxford Industries Inc. (“Oxford”) (NYSE: OXM) for $85 million.

Southern Tide is a classic lifestyle apparel brand that offers a comprehensive men’s collection and an expanding women’s line. Soft, quality fabrics paired with proprietary patterns and colors are the cornerstone of a collection that is transcending the brand’s appeal beyond its Southern heritage. Southern Tide distributes its products through a diverse multi-channel network including specialty retailers, select department stores, an enhanced e-commerce platform and Company-owned retail stores. Southern Tide was founded in 2006 and is headquartered in Greenville, South Carolina.

Oxford is an international apparel design, sourcing and marketing company. It has a diverse portfolio of iconic lifestyle brands featuring Tommy Bahama and Lilly Pulitzer, as well as owned and licensed brands of tailored clothing and golf apparel. Oxford was founded in 1942 and is headquartered in Atlanta, Georgia.

For additional information about this transaction, please contact:

Andrew Martin +1 (704) 553-6615
Katie Melzer +1 (415) 627-3272
Tom Lacy +1 (414) 298-7648
Terry Huffine +44 (207) 667-8430
Sale to Oxford Industries Inc.
April 2016
Southern Tide, LLC
Target Location
North America
Acquiror Location
North America