sale to Newell Rubbermaid Inc.

sale to Newell Rubbermaid Inc.


Baird served as the exclusive financial advisor to Elmer’s Products, Inc. on this transaction.


Elmer’s Products, Inc. (“Elmer’s”), an affiliate of Berwind Corporation (“Berwind”), was recently acquired by Newell Rubbermaid Inc. (NYSE: NWL) for a purchase price of $600 million, subject to customary working capital adjustments. Baird served as the exclusive financial advisor to Elmer's.

Elmer’s, whose brands include Elmer’s®, Krazy Glue®, and X-Acto®, is the leading provider of activity-based adhesive and cutting products that inspire creativity in the classroom, at home, in the office, in the workshop and at the craft table. Elmer’s distributes Krazy Glue, a leading instant adhesive brand in North America, through a joint venture with Toagosei Chemical Co. Ltd. (“Krazy Glue” is a registered trademark of Toagosei Co. Ltd., used with permission.) Elmer’s is headquartered in Columbus, Ohio.

Berwind is a fifth-generation, family-owned investment management company. Berwind holds a diversified portfolio of companies, including manufacturing, services and consumer products businesses and is based in Philadelphia, Pennsylvania.

Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with a portfolio of leading brands, including Sharpie®, Paper Mate®, Rubbermaid Commercial Products®, Irwin®, Lenox®, Parker®, Waterman®, Contigo®, Rubbermaid®, Levolor®, Calphalon®, Goody®, Graco®, Aprica®, Baby Jogger® and Dymo®. The company was founded in 1903 and is headquartered in Atlanta, Georgia.

For additional information about this transaction, please contact:

Nick Pavlidis +1 (312) 609-4977
Rob Rosenfeld +1 (312) 609-4971
Chris Coetzee +1 (312) 609-4913
Ryan Brunker +1 (312) 609-4679
Doug Henry +1 (312) 609-7016
Terry Huffine +44 207 667-8430
sale to Newell Rubbermaid Inc.
October 2015
Elmer’s Products, Inc.
Target Location
North America
Acquiror Location
North America