sale to FeraDyne Outdoors

sale to FeraDyne Outdoors


Baird served as financial advisor to Field Logic on this transaction.


FL Archery Holdings, LLC (“Field Logic” or the “Company”), was recently acquired by FeraDyne Outdoors, LLC (“FeraDyne”), a portfolio company of Snow Phipps Group, LLC (“Snow Phipps”). Terms of the transaction were not disclosed.

Field Logic is an industry leader in archery and bowhunting targets and accessories. Field Logic’s portfolio of industry leading brands includes Block® Targets, Glen Del® Targets, Shooter™ Buck Targets, Black Hole™ Targets, Hurricane™ Bag Targets, IQ® Bow Sights, Sure-Loc® Archery Products, S4® Gear and Apple Archery® and X-Press® Bow Presses. Field Logic is headquartered in Superior, Wisconsin.

FeraDyne is the manufacturer of the leading archery and bowhunting brands of Rage® Broadheads, Muzzy® Broadheads, Nockturnal® Nocks, and Tru-Fire® releases. FeraDyne is engineering the evolution of lethal technology across all bowhunting categories. FeraDyne is headquartered in Cartersville, Georgia.

Snow Phipps is a private equity firm focused on middle-market control investments. With $1.5 billion of assets currently under management, Snow Phipps targets platform companies with enterprise values ranging from $100 million to $500 million. The firm utilizes an operating partner model to invest across select industries and seek value creation through an operationally focused strategy. Snow Phipps is headquartered in New York, New York.

For additional information about this transaction, please contact:

Andrew Martin +1 (704) 553-6615
Matthew Tingler +1 (312) 609-4470
Ryan Brunker +1 (312) 609-4679
Vinay Ghai +44 (0) 20 7667 8225
sale to FeraDyne Outdoors
May 2015
Field Logic
Target Location
North America
Acquiror Location
North America