sale to Wilson Sporting Goods Co.

sale to Wilson Sporting Goods Co.


Baird served as the exclusive financial advisor to Hillerich & Bradsby, Co. on this transaction.


Hillerich & Bradsby, Co. (“H&B” or the “Company”) recently sold the global brand, sales and innovation rights of Louisville Slugger to Wilson Sporting Goods Co. (“Wilson”), a division of Amer Sports Corporation (“Amer”) (HLSE: AMEAS).

H&B is a leading provider of products in the diamond sports industry. The Company offers an extensive portfolio of sporting goods equipment including bats, ball gloves, batting gloves, equipment bags and other accessories for baseball and softball under the brand Louisville Slugger. Louisville Slugger, the 131-year-old bat maker that equipped Hall of Famers such as Babe Ruth, Jackie Robinson, Hank Aaron and Mickey Mantle, is the Official Bat & Bag of Major League Baseball® (MLB) and the #1 Bat in MLB. H&B will continue to manufacture all Louisville Slugger-branded MLB, Minor League Baseball, amateur player and souvenir wood bats for Wilson and will continue to operate the Louisville Slugger Museum & Factory and Gift Shop. The Company is headquartered in Louisville, Kentucky.

Wilson is one of the world's leading manufacturers of sports equipment, apparel and accessories. Wilson is a global leader in high performance products for baseball and softball athletes and uses player insights to develop products that push equipment innovation into new territories. In the sports of baseball and softball, Wilson currently makes and sells high performance gloves, bats, uniforms, apparel, protective gear, accessories, player development equipment and tools through its Wilson, DeMarini and ATEC brands. Wilson is headquartered in Chicago, Illinois.

For additional information about this transaction, please contact:

Joe Pellegrini +1 (704) 553-6612
Andrew Martin +1 (704) 553-6615
Owen Hart +1 (415) 627-3273
Kevin McGee +1 (312) 609-5483
sale to Wilson Sporting Goods Co.
April 2015
Louisville Slugger
Target Location
North America
Acquiror Location
North America