Acquisition of Deb Group

Acquisition of Deb Group


Baird served as the lead financial advisor to SC Johnson on this transaction.


S.C. Johnson & Son, Inc. ("SC Johnson") recently announced the acquisition of Deb Group, a global industrial company focused on hygiene and skin care systems for the industrial, commercial, healthcare and food markets.

For more than 70 years, Deb has offered skin care regimens for all types of workplace and public settings, including heavy-duty hand cleaners, foaming hand soaps, antibacterial washes, hand sanitizers and restorative hand creams. Deb, headquartered in the United Kingdom, is a global market leader and its products are used in more than 100 countries around the world.

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 129-year-old company, that generates $9 billion in sales, employs nearly 12,000 people globally and sells products in virtually every country around the world.

For additional information about this transaction, please contact:

Nick Pavlidis +1 (312) 609-4977
David Silver +44 (0) 207 667 8216
Rob Rosenfeld +1 (312) 609-4971
Bill Suddath +1 (404) 264-2222
Chris McMahon +1 (312) 609-4983
Mark Karns +1 (312) 609-7045
Acquisition of Deb Group
March 2015
S.C. Johnson & Son, Inc.
Target Location
Acquiror Location
North America