Deal Details
acquisition of Baby Jogger Holdings, Inc.
Summary
Baird served as the exclusive financial advisor to Newell Rubbermaid on this transaction.
About
Newell Rubbermaid Inc. (“Newell” or the “Company”) (NYSE: NWL) recently acquired Baby Jogger Holdings, Inc. (“Baby Jogger”) for approximately $210 million.Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with a portfolio of leading brands, including Sharpie®, Paper Mate®, Rubbermaid Commercial Products®, Irwin®, Lenox®, Parker®, Waterman®, Rubbermaid®, Contigo®, Levolor®, Calphalon®, Goody®, Graco®, Aprica® and Dymo®. The Company was founded in 1903 and is headquartered in Atlanta, Georgia.
Baby Jogger, a portfolio company of The Riverside Company, has built a strong reputation thanks to its full line of award-winning functional products designed for active and on-the-go parents. It is a leading designer and marketer of branded infant and juvenile products focused on premium and activity strollers and related accessories. Baby Jogger has a large global presence and currently sells its products in more than 60 countries around the world. The company was founded in 1984 and is based in Richmond, Virginia.
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- Date
- December 2014
- Company
- Newell Rubbermaid Inc.
- Transaction
- M&A
- Sectors
- Consumer
- Target Geography
- North America
- Acquiror Geography
- North America
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