acquisition of Baby Jogger Holdings, Inc.

acquisition of Baby Jogger Holdings, Inc.


Baird served as the exclusive financial advisor to Newell Rubbermaid on this transaction.


Newell Rubbermaid Inc. (“Newell” or the “Company”) (NYSE: NWL) recently acquired Baby Jogger Holdings, Inc. (“Baby Jogger”) for approximately $210 million.

Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with a portfolio of leading brands, including Sharpie®, Paper Mate®, Rubbermaid Commercial Products®, Irwin®, Lenox®, Parker®, Waterman®, Rubbermaid®, Contigo®, Levolor®, Calphalon®, Goody®, Graco®, Aprica® and Dymo®. The Company was founded in 1903 and is headquartered in Atlanta, Georgia.

Baby Jogger, a portfolio company of The Riverside Company, has built a strong reputation thanks to its full line of award-winning functional products designed for active and on-the-go parents. It is a leading designer and marketer of branded infant and juvenile products focused on premium and activity strollers and related accessories. Baby Jogger has a large global presence and currently sells its products in more than 60 countries around the world. The company was founded in 1984 and is based in Richmond, Virginia.

For additional information about this transaction, please contact:

Nick Pavlidis +1 (312) 609-4977
Rob Rosenfeld +1 (312) 609-4971
Chris Cooper +1 (704) 553-6610
Vinay Ghai +44 (0) 207 667 8225
acquisition of Baby Jogger Holdings, Inc.
December 2014
Newell Rubbermaid Inc.
Target Location
North America
Acquiror Location
North America