acquisition of Ignite Holdings, LLC

acquisition of Ignite Holdings, LLC


Baird served as the exclusive financial advisor to Newell Rubbermaid on this transaction.


Newell Rubbermaid Inc. (NYSE: NWL) recently acquired Ignite Holdings, LLC ("Ignite"), a portfolio company of North Castle Partners, for $308 million.

Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with a portfolio of leading brands, including Sharpie®, Paper Mate®, Rubbermaid Commercial Products®, Irwin®, Lenox®, Parker®, Waterman®, Rubbermaid®, Levolor®, Calphalon®, Goody®, Graco®, Aprica® and Dymo®. The company was founded in 1903 and is headquartered in Atlanta, Georgia.

Ignite is a global leader and recognized innovator in two of the fastest growing segments of the housewares industry: reusable, environmentally friendly thermal mugs and hydration bottles. Through its Contigo® and Avex® brands, Ignite has successfully created a diverse portfolio of innovative products that appeal to an loyal and expanding consumer base. Ignite has a strong global presence and currently sells its products in over 50 countries across club, mass, sporting goods, specialty, direct-to-consumer and exclusive strategic partnerships. Ignite is headquartered in Chicago, Illinois.

For additional information about this transaction, please contact:

Nick Pavlidis +1 (312) 609-4977
Rob Rosenfeld +1 (312) 609-4971
Chris Cooper +1 (704) 553-6610
Tom Lacy +1 (414) 298-7648
Andrew Martin +1 (704) 553-6615
Vinay Ghai +44 (0) 207 667 8225
acquisition of Ignite Holdings, LLC
September 2014
Newell Rubbermaid Inc.
Target Location
North America
Acquiror Location
North America