prAna Is Acquired by Columbia


prAna, a portfolio company of Steelpoint, sale to Columbia


prAna Living, LLC (“prAna” or the “Company”), a portfolio company of Steelpoint Capital Partners (“Steelpoint”), was recently acquired by Columbia Sportswear Company (“Columbia”) (NASDAQ-GS: COLM) for approximately $190 million.

Baird served as the exclusive financial advisor to prAna Living, LLC.


prAna is an authentic, active lifestyle brand focused on designing and marketing innovative apparel and accessories with “purpose” for a broad audience of men and women. prAna has been active in the cultural movements around outdoors, nature, yoga and social responsibility for over 20 years with a particular emphasis on creating products using materials and processes that mitigate the impact on the environment. Today, the brand addresses a wide spectrum of pursuits including yoga, climbing, water sports, running, hiking, travel and general fitness. The Company’s product offering includes tops, sweaters, mid-layers, pants and shorts, dresses and skirts, outerwear, sportswear, swimwear and accessories. prAna employs a multi-channel distribution model with a network of leading specialty retailers, an e-commerce website and five retail stores. The Company was founded in 1992 and is headquartered in Carlsbad, California.

Steelpoint is a private equity firm focused on investing in growing consumer companies in the health, wellness and fitness sectors. Steelpoint looks to partner with companies that possess authentic brands and clear opportunities for growth. Steelpoint is headquartered in San Diego, California.

Columbia Sportswear Company is a leading innovator in the global active outdoor apparel, footwear, accessories and equipment markets. Columbia products are sold in more than 100 countries and have earned an international reputation for innovation, quality and performance. Columbia products feature innovative technologies and designs that protect outdoor enthusiasts from the elements, increase comfort, and make outdoor activities more enjoyable. In addition to the Columbia brand, Columbia Sportswear Company also owns outdoor brands Mountain Hardwear®, Sorel®, Montrail® and OutDry®. Columbia was founded in 1938 and is headquartered in Portland, Oregon.

prAna, a portfolio company of Steelpoint, sale to Columbia

May 2014
prAna Living, LLC
M&A - Sellside
Performance & Lifestyle Apparel and Footwear
Target Geography
North America
Acquiror Geography
North America