A Portfolio Company of MidOcean Partners Sale to ATK

A Portfolio Company of MidOcean Partners Sale to ATK


Baird served as financial advisor to Bushnell


Bushnell Group Holdings, Inc. (“Bushnell” or the “Company”), a portfolio company of MidOcean Partners (“MidOcean”), recently completed its sale to Alliant Techsystems, Inc. (“ATK”) (NYSE:ATK) for $985 million.

Bushnell is a leading global designer, marketer and distributor of branded sports optics, outdoor accessories and performance eyewear. The Company offers a broad portfolio of high-quality, affordable products such as laser rangefinders, trail cameras, riflescopes, binoculars, hunting and shooting sports accessories, and sun, winter and safety eyewear. Bushnell has a track record of product development and innovation, and provides a complementary portfolio of 19 outdoor brands including the iconic Bushnell brand and other authentic, heritage names such as Primos, Bollé, Hoppe’s, Uncle Mike’s, Butler Creek and Serengeti, that are sold in more than 90 countries worldwide. Bushnell is headquartered in Overland Park, Kansas.

MidOcean Partners is a private investment firm that specializes in middle market investments. MidOcean is an active investor in three target sectors: Business Services, Consumer and Industrial Services. MidOcean is headquartered in New York, New York.

ATK is an aerospace, defense and commercial products company with approximately 14,000 employees and operations in 21 states, Puerto Rico and internationally. ATK will integrate Bushnell into its Sporting Group, which is headquartered in Anoka, Minnesota. ATK’s Sporting Group is a leader in sporting and law enforcement ammunition and shooting accessories with a broad portfolio of brands including Savage Arms, BLACKHAWK!, Eagle Industries, Federal Premium, Champion and Weaver. ATK is headquartered in Arlington, Virginia.

For additional information about this transaction, please contact:

Andrew Martin (704) 553-6615
Joe Pellegrini (704) 553-6612
Brian McDonagh (704) 553-6611
Les Cheek (617) 426-5789
Kurt Roth (312) 609-4689
Vinay Ghai +44 (207) 667-8225
A Portfolio Company of MidOcean Partners Sale to ATK
November 2013
Bushnell Group Holdings, Inc.
Target Location
North America
Acquiror Location
North America