Sale to Implus Corporation

Sale to Implus Corporation


Baird served as the exclusive financial advisor to Penguin Brands


Penguin Brands, Inc. (“Penguin Brands” or the “Company”) was recently acquired by Implus Corporation (“Implus”) and affiliated investors. Terms of the transaction were not disclosed.

Penguin Brands is a leading provider of shoe care, insole and shoe lace products sold through national and independent retailers. The Company’s product offering includes an innovative line of instant sneaker cleaners, sneaker deodorizers, leather and suede care products, polish accessories, insoles and heel pads, athletic cleats, shoe laces and permanent water guards. Penguin Brands was founded in 1985 and is based in Sharon Hill, Pennsylvania.

Implus is an innovative designer, manufacturer and distributor of multiple brands within the $1 billion footwear and recreational accessories marketplaces. Implus’ brand portfolio includes Airplus, Apara, Granger’s, Highgear, ICEtrekkers, Little Hotties, New Balance Sports Monitors, Perfect, Sneaker Balls, Sof Comfort, Sof Sole and Yaktrax. Implus distributes in over 75,000 retail outlets across North America and in more than 70 countries worldwide. Implus was founded in 1988 and is based in Durham, North Carolina.

For additional information about this transaction, please contact:

Andrew Martin (704) 553-6615
Matthew Tingler (312) 609-4470
Sale to Implus Corporation
July 2013
Penguin Brands, Inc.
Target Location
North America
Acquiror Location
North America