Peter Millar Is Acquired by Richemont


Peter Millar, a portfolio company of Winona, sale to Richemont


Peter Millar LLC (“Peter Millar” or the “Company”), a portfolio company of Winona Capital Management (“Winona”), recently completed its sale to Compagnie Financiere Richemont SA (“Richemont”) (SWX:CFR). Terms of the transaction were not disclosed.

Baird served as financial advisor to Peter Millar LLC.


Peter Millar is a rapidly growing, premium apparel brand in the lifestyle clothing segment. The brand is known for its styling, craftsmanship and high quality fabrics. Today, Peter Millar’s products are sold through a network of over 400 specialty retailers and clothiers and over 1,100 high-end golf pro shops, country clubs and resorts. The Company has also emerged as a trusted partner to several luxury retailers with global distribution in North America, Europe, Asia, Australia and the South Pacific. Peter Millar was founded in 2001 and is headquartered in Raleigh, North Carolina.

Winona Capital Management is a leading investor in consumer and retail brands in the lower middle market. Winona focuses on consumer businesses and brands where Winona sees executives with a shared focus on growth and an opportunity for Winona to apply its expertise to improve operating performance and create value.

Richemont owns a portfolio of leading international brands or ‘Maisons’, which are managed independently of one another, recognising their individuality and uniqueness. The businesses operate in five areas: Jewellery Maisons, being Cartier and Van Cleef & Arpels; Specialist watchmakers, being A. Lange & Söhne, Baume & Mercier, IWC, Jaeger-LeCoultre, Officine Panerai, Piaget, Roger Dubuis and Vacheron Constantin, as well as the Ralph Lauren Watch and Jewelry joint venture; Montblanc Maison; and Other businesses, which include Alfred Dunhill, Chloé, Lancel and Net-a-Porter as well as other smaller Maisons and watch component manufacturing activities for third parties. Richemont is headquartered in Geneva, Switzerland.

Richemont ‘A’ shares are listed on the SIX Swiss Exchange, Richemont’s primary listing, and are included in the Swiss Market Index (“SMI”) of leading stocks. The transaction described above has been publicly announced.

Peter Millar, a portfolio company of Winona, sale to Richemont

October 2012
Peter Millar LLC
M&A - Sellside
Performance & Lifestyle Apparel and Footwear
Target Geography
North America
Acquiror Geography