Sale to Bedrock Manufacturing Co.

Sale to Bedrock Manufacturing Co.


Baird served as financial advisor to Filson Holdings, Inc.


Filson Holdings, Inc. (“Filson” or the “Company”), a portfolio company of Brentwood Associates (“Brentwood”), recently announced the completion of the Company’s sale to Bedrock Manufacturing Co. Terms of the transaction were not disclosed.

Founded in 1897 as a supplier of clothing and blankets to the “stampedes” of the Klondike Gold Rush, Filson designs, manufactures and markets premium apparel, luggage and accessories for the outdoor enthusiast. Filson’s rugged yet comfortable outdoor, workwear and lifestyle products are used by outdoorsmen, workers, hunters and fishermen, as well as consumers who generally have a passion for the outdoors. The Company has an integrated multi-channel distribution model, offering Filson's customers a seamless shopping experience through the Company's direct-to-consumer platforms, consisting of catalogs, a recently enhanced and award-winning website ( in addition to the Company's retail stores, and wholesale channels, consisting primarily of outdoor and specialty retailers along with international distributors. Filson is headquartered in Seattle, WA.

Brentwood Associates is a leading consumer-focused private equity investment firm with over $650 million of capital under management and a thirty-year history of investing in leading middle-market growth companies. Brentwood focuses on investments in growing businesses where it is able to leverage its extensive experience in areas such as: branded consumer products; consumer services; direct marketing, including direct mail and e-commerce; education; health and wellness; restaurants; and specialty retail. Since 1984, Brentwood’s dedicated private equity team has invested in 40 portfolio companies with an aggregate transaction value of over $5 billion.

Bedrock Manufacturing is a Dallas, TX based, design and manufacturing group that is home to a growing stable of design-led, global brands that span across a broad number of categories from apparel and entertainment to retail and utility goods, including Clare Vivier, MOLLUSK, SHINOLA and Steven Allan.

For additional information about this transaction, please contact:

W. Andrew Martin +1 (704) 553-6615
David Wierman +1 (404) 264-2211
Katie Melzer +1 (415) 627-3272
Vinay Ghai +44 (0) 20 7667 8225
Sale to Bedrock Manufacturing Co.
May 2012
Filson Holdings, Inc.
Target Location
North America
Acquiror Location
North America